project 2

Brand Refresh

Snap Tech IT wanted to launch a full Brand Refresh to modernize its identity, sharpen its positioning, and strengthen its digital presence in the IT services market.

The project helped position them as a bold, fast, and trusted partner—innovative and reliable.

Scope of Work

Five integrated workstreams deliver a cohesive new brand across all touchpoints

1. Brand Guide
Strategy workshop, 5-10 page style guide: new colors,imagery, typography, tone of voice, and usage rules

2. Website Rebuild
Full redesign & rebuild (WordPress,)Mobile-first, SEO-optimized with lead-gen tool, build out of a Resource Center, copywriting + content migration

3. Collateral Refresh & Content Creation
Redesign of business cards, brochure, service one-pagers, proposal template, presentation assets, 6–8 case studies, blog posts and social content library, webinars & podcasts

4. Social Media Build-Out
Profile optimization (LinkedIn and Facebook)90-day strategy + 60 days of ready-to-post content

Get in Touch

Thank you for visiting my website and your interest in my creative services. I would love to hear from you and discuss how we can bring your vision to life.

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Details

Allison Monohan - Snap Tech IT Director of Marketing

"Heather Standrod did an outstanding job leading a website brand refresh, including refining and elevating the copy across our WordPress site. She is an exceptional designer with a rare ability to move seamlessly between fun and whimsical concepts and clean, professional aesthetics—always aligning the creative direction with the brand’s goals.

Heather brings a strong creative vision and quickly translates ideas into a clear, executable plan. She is highly collaborative, listens closely to client feedback, and makes the process both efficient and enjoyable. I highly recommend Heather for any business looking to refresh their website brand and content with clarity and impact"